Which retailer first launched an augmented reality (AR) app that allowed customers to visualize furniture in their homes before purchasing?

The retail landscape has been transformed by technological innovations that enhance customer experience and drive sales. One particularly revolutionary technology changed how consumers interact with products before purchase, creating a bridge between digital and physical retail experiences. Test your knowledge about this significant retail innovation that has become increasingly mainstream in the 2010s and beyond.

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IKEA
Wayfair
Amazon
Target