Which pharmaceutical product launch was revolutionary for introducing direct-to-consumer television advertising in the United States, opening a new era in medical marketing?

The healthcare industry has seen some groundbreaking product launches that transformed patient care and medical practice. These launches weren't just about introducing new medicines or devices—they involved sophisticated marketing strategies, regulatory navigation, and effective communication with healthcare professionals and patients. Test your knowledge about some of the most innovative product launches in medical history!

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• Claritin (loratadine) by Schering-Plough in 1997
• Prozac (fluoxetine) by Eli Lilly in 1988
• Lipitor (atorvastatin) by Pfizer in 1996
• Viagra (sildenafil) by Pfizer in 1998

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