Which product endorsement deal in a film franchise resulted in a 65% sales increase for the featured brand and is considered one of the most profitable product placements in cinema history?

In the film industry, product placement and endorsements have become a sophisticated art form and lucrative revenue stream. From subtle appearances to major plot points, brands invest millions to showcase their products on the silver screen. This trivia question explores one of the most financially successful product endorsement deals in cinema history that transformed both the featured product and the film franchise.

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Ray-Ban sunglasses in 'Men in Black'
Reese's Pieces candy in 'E.T. the Extra-Terrestrial'
FedEx shipping in 'Cast Away'
Apple computers in the 'Mission: Impossible' series