Which groundbreaking product marketing strategy did 'Hamilton' use that revolutionized Broadway ticket sales and audience engagement?

The performing arts industry has evolved significantly in how it markets productions to audiences. From traditional playbills to immersive digital experiences, product marketing in theater and performing arts has transformed the audience experience before, during, and after the show. Test your knowledge about how performing arts organizations have innovated their product marketing strategies in the digital age.

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• The #Ham4Ham lottery system, which created viral social media moments and expanded the show's audience demographic
• The first-ever Broadway show soundtrack released exclusively as vinyl records for collectors
• A subscription model where audiences could pay monthly fees to attend unlimited performances
• Virtual reality headsets provided to every audience member to enhance the live experience

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