Which country's tourism board launched the groundbreaking "100% Pure" campaign that pioneered authentic geographic storytelling by showcasing untouched landscapes and became a global benchmark for destination marketing?

Destination marketing relies heavily on brand storytelling to attract visitors by creating emotional connections to places. Tourism boards and travel companies craft narratives that transform locations from mere points on a map into must-visit experiences. This trivia question tests your knowledge about one of the most successful geographic brand storytelling campaigns that revolutionized an entire country's tourism industry.

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New Zealand
Iceland
Costa Rica
Norway