Which athlete endorsement deal is widely credited with revolutionizing sports marketing and creating the modern template for athlete-brand partnerships?

In the world of sports retail, athlete endorsements have transformed ordinary products into cultural phenomena and billion-dollar businesses. One partnership in particular revolutionized the entire sports marketing landscape and created a template that brands still follow today. Test your knowledge about this groundbreaking sports endorsement deal that forever changed how athletic products are marketed and sold.

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Michael Jordan's deal with Nike in 1984, which created the Air Jordan brand and generated over $5 billion in annual revenue
Tiger Woods' deal with Nike in 1996, which was the largest endorsement deal in golf history at $40 million over 5 years
Pelé's deal with Puma in 1970, which pioneered the concept of paying athletes to wear specific cleats during World Cup matches
LeBron James' deal with Sprite in 2003, which introduced the concept of athletes endorsing products outside their sport category