Which famous book series pioneered the use of 'midnight release parties' as a major retail marketing strategy, creating a global phenomenon where fans would line up for hours at bookstores?

The publishing industry has undergone remarkable transformations in how books are marketed and sold. From traditional bookstore displays to innovative digital campaigns, publishers have developed creative strategies to capture readers' attention in an increasingly crowded marketplace. This trivia question explores one of the most successful and innovative book marketing campaigns that changed how literary works reach their audience.

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Harry Potter series by J.K. Rowling
The Hunger Games trilogy by Suzanne Collins
The Lord of the Rings by J.R.R. Tolkien
Twilight saga by Stephenie Meyer