Which transportation company was the first to implement a fully integrated mobile app that allowed customers to both book rides AND track their driver's real-time location?

The transportation industry has seen remarkable technological innovations that have revolutionized how we move people and goods. Many of these innovations were introduced by forward-thinking companies that took risks to develop new retail technologies. This trivia question focuses on a groundbreaking retail technology implementation in the transportation sector that changed consumer expectations forever. Test your knowledge about the intersection of retail operations and transportation innovation!

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Uber (2009)
Lyft (2012)
Hailo/MyTaxi (2011)
Sidecar (2012)