Which company first introduced a dedicated 'Ethical Traditions' product line featuring artisan-made goods from indigenous communities with a profit-sharing model that returned 25% of proceeds to the source communities?

Cultural traditions around the world are increasingly influencing retail practices, especially when it comes to gift-giving and celebrations. One fascinating trend has been the rise of ethically-sourced and culturally-authentic products. Companies have responded by creating specialized lines and marketing campaigns that honor traditional practices while meeting modern ethical standards. How well do you know the pioneering brands in this space?

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Ten Thousand Villages (founded 1946, launched profit-sharing program in 1996)
The Body Shop (founded 1976, launched Community Trade program in 1987)
Anthropologie (founded 1992, launched Global Explorers initiative in 2001)
NOVICA (founded 1999, launched Artist Development program in 2005)