Which candy experienced a 65% sales increase after appearing in the 1982 film 'E.T. the Extra-Terrestrial', despite being initially rejected by Mars, Inc. when approached by the filmmakers?

Product placement in movies and TV shows has become a massive marketing strategy in the entertainment industry. From subtle background appearances to plot-critical features, brands pay millions to get their products in front of audiences. Test your knowledge about some of the most influential and memorable product placements that shaped both pop culture and skyrocketed sales for these brands.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses