Which groundbreaking omnichannel retail strategy did the Broadway musical 'Hamilton' pioneer that revolutionized theater ticket sales?

Test your knowledge about innovative marketing strategies in the performing arts industry! Theater companies, dance troupes, and orchestras have embraced creative retail and promotional techniques to attract audiences in the digital age. This trivia explores how performing arts organizations have adopted modern retail marketing approaches to sell tickets, merchandise, and experiences. How well do you know the business side of the performing arts world?

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Digital lottery system with mobile app integration that allowed fans to enter daily drawings for premium seats at drastically reduced prices
Exclusive NFT collectibles that granted VIP access to performances when purchased through their proprietary marketplace
Subscription-based streaming model where monthly members received priority physical ticket access before general public sales
Pop-up retail stores in major cities that used AR technology to preview performances before purchasing tickets on-site