Which celebrity's cosmetics brand broke e-commerce records by selling out its entire inventory within minutes of its first product launch in 2015, largely due to innovative pre-launch marketing?

Many celebrities have leveraged their fame to launch successful product lines and brands. Behind these glamorous launches are sophisticated product strategies, carefully planned marketing campaigns, and precise timing. Test your knowledge about some of the most successful celebrity product launches and the strategies that made them stand out in crowded markets.

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Kylie Jenner's Kylie Cosmetics
Rihanna's Fenty Beauty
Lady Gaga's Haus Laboratories
Selena Gomez's Rare Beauty