Which celebrity endorsement deal is widely credited with transforming the entire landscape of athlete marketing and creating the modern celebrity endorsement model in retail?

Throughout retail history, brands have leveraged celebrity power to create memorable marketing campaigns. Some celebrity-brand partnerships have become iconic, transforming both the celebrity's image and the brand's market position. This trivia challenges you to identify which celebrity-brand partnership launched a revolutionary marketing approach that changed how companies use famous faces in their advertising strategies. Test your knowledge of these game-changing retail marketing collaborations!

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Michael Jordan's partnership with Nike (Air Jordan)
George Foreman with the Lean Mean Grilling Machine
Catherine Deneuve's contract with Chanel No. 5
Britney Spears' endorsement of Pepsi