Which beverage company saw a massive resurgence in popularity after introducing its now-iconic contour bottle design in 1916, creating what is now considered one of the most recognizable product shapes in history?

Test your knowledge about one of the most revolutionary packaging innovations in the beverage industry that transformed not just a product but pop culture itself. This design change helped resurrect a failing brand and created one of the most recognizable product silhouettes in history. Even today, this packaging innovation continues to influence product design across industries and remains an iconic symbol in pop culture, appearing in countless movies, art pieces, and fashion designs.

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Coca-Cola
Pepsi
Dr Pepper
7UP