Which visual merchandising technique, known as the 'Gruen Transfer,' is deliberately used by retailers to increase unplanned purchases?

Visual merchandising is a critical aspect of retail strategy that combines art and science to influence consumer behavior. Beyond simply making products look attractive, it strategically guides shoppers through the store, highlights specific merchandise, and ultimately drives sales. This trivia question explores one of the fascinating psychological principles retailers use to maximize the effectiveness of their visual displays.

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Designing a store layout that forces customers to walk through a maze-like path to reach common necessities
Creating a sensory transition zone at store entrances that slows customers down and makes them more receptive to merchandise
Positioning luxury items at eye level and budget options on lower shelves to encourage aspirational buying
Using oversized shopping carts to make customers feel they haven't purchased enough items