Which advertising slogan was used to market J.K. Rowling's first Harry Potter book in its original UK release, helping to transform an unknown children's book into a global sensation?

The publishing world is full of memorable marketing campaigns that helped transform books into cultural phenomena. Publishing houses and booksellers have created some of the most ingenious slogans that not only sold books but shaped our literary landscape. Test your knowledge of the iconic brand slogans that helped launch some of the biggest literary sensations of the past few decades.

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• "You'll believe a boy can fly"
• "Pure Magic"
• "Harry Potter and the book you'll never put down"
• "Not for Muggles"

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