Which transportation company pioneered the first successful mobile app-based retail model that allowed customers to hail rides directly from their smartphones without any phone calls?

The transportation industry has seen significant retail innovations that have transformed how people access mobility services. From ride-sharing apps to digital ticketing platforms, retail strategies in transportation have evolved dramatically. This trivia question focuses on a groundbreaking retail innovation that changed how people purchase transportation services, creating a new standard for the industry.

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Uber, founded in 2009 as UberCab
Lyft, originally launched as Zimride in 2007
Grab, first established as GrabTaxi in Malaysia in 2012
Didi Chuxing, which began as Didi Kuaidi in China in 2012