Which product failure holds the Guinness World Record for the most costly retail flop, resulting in a $1.7 billion loss and unsold inventory that had to be buried in a New Mexico landfill?

The retail world has witnessed some spectacular failures that have earned their place in the record books. From ambitious product launches that crashed spectacularly to retail giants that imploded overnight, these cautionary tales offer valuable insights for today's business leaders. This trivia challenges you to recall the biggest retail disaster that officially holds a Guinness World Record for financial impact. Test your knowledge of these historic commercial calamities!

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• Atari's E.T. video game (1982)
• New Coke (1985)
• Microsoft Zune (2006)
• Amazon Fire Phone (2014)

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