Which psychological retail strategy is specifically used by performing arts venues to increase merchandise sales during the 15-20 minute intermission period?

The performing arts industry relies heavily on strategic retail practices to maximize merchandise sales at venues and online. From Broadway shows to symphony orchestras, performing arts organizations carefully design their retail experiences to connect with audiences emotionally. Test your knowledge about the psychological tactics used in performing arts merchandise retail that drive purchases and enhance the audience experience!

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Scarcity marketing - promoting items as 'exclusive to this performance' or 'limited run merchandise'
Ambient temperature control - keeping retail areas 3-5 degrees cooler than the theater to increase shopping time
Decoy pricing - displaying an expensive collector's item to make standard merchandise seem reasonably priced
Mobile point-of-sale prioritization - focusing primarily on smartphone purchases rather than physical retail counters