Which innovative retail strategy helped save Barnes & Noble from bankruptcy and revitalized the brand after 2019?

Barnes & Noble faced near extinction in the 2010s as Amazon dominated book sales and e-readers gained popularity. Yet through a remarkable retail turnaround strategy, the bookstore chain reinvented itself and found renewed success. This trivia question explores one of the key strategic decisions that helped B&N reconnect with book lovers and revitalize its brand in the face of digital disruption.

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Allowing each store manager to customize 20% of their inventory to match local tastes
Creating subscription-based 'literary salons' with exclusive author events
Launching their own line of premium self-publishing services for aspiring authors
Converting 30% of floor space to vinyl records and nostalgic merchandise