Which global retail giant launched a successful 'Artisan Program' that connects traditional craftspeople from developing countries directly to consumers, helping preserve cultural traditions while providing sustainable income?

Traditional crafts and cultural products have found new life through innovative retail strategies. From artisanal goods becoming luxury items to indigenous designs inspiring global brands, retail has played a crucial role in preserving cultural traditions while making them commercially viable. Test your knowledge about how retail giants have incorporated cultural heritage into their success stories.

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Walmart
West Elm
IKEA
Target