Which famous telescope innovation was first marketed with the tagline 'Go To the Stars' when revolutionizing amateur astronomy in the 1990s?

The astronomy industry has seen some remarkable product innovations and marketing campaigns over the years. From revolutionary telescope designs to space observation tools that changed how we view the cosmos, astronomical product development has a fascinating history. This trivia question focuses on a famous innovation that transformed amateur astronomy and its memorable tagline that helped make it a household name.

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Celestron's NexStar computerized mount system
Meade's ETX Maksutov-Cassegrain compact telescope
Orion's SkyQuest Dobsonian line
Takahashi's Sky 90 apochromatic refractor