Which major retail brand faced significant consumer backlash after changing its iconic logo in 2010, only to revert to a modified version of the original design just one week later?

Throughout business history, major brands have occasionally undertaken significant logo redesigns that sparked public conversation and sometimes controversy. These visual identity changes often represent strategic shifts in brand positioning or modernization efforts. How well do you know the stories behind some of the most notable logo transformations in corporate history? Test your knowledge of these memorable brand evolution moments!

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Gap
Starbucks
Tropicana
JCPenney