Which video game company pioneered the 'Augmented Reality Unboxing Experience' in 2021, where the physical game box transformed into an interactive portal when viewed through a smartphone app?

In the competitive gaming industry, product packaging has evolved from mere containers to essential marketing tools and collectors' items. Major game publishers now invest millions in creating memorable unboxing experiences that enhance brand loyalty and product value. This poll tests your knowledge of innovative packaging strategies that have redefined customer engagement in the gaming world.

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Neon Nexus Studios
Ubisoft
Electronic Arts
CD Projekt Red