Which outdoor retail company founded in 1938 was one of the first to implement a self-imposed 'Earth Tax' by donating 1% of its sales to environmental preservation?

Many outdoor and nature-focused brands have interesting histories tied to environmental conservation. Test your knowledge of brand history in the natural world industry with this trivia question about a famous company that revolutionized how we think about outdoor retail and conservation efforts.

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• Patagonia
• The North Face
• REI (Recreational Equipment, Inc.)
• Columbia Sportswear

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