Which psychological principle do performing arts venues most commonly use when offering 'exclusive pre-sale access' to previous attendees?

The performing arts industry utilizes sophisticated consumer psychology to attract and maintain audiences. From ballet companies to Broadway shows, understanding how marketing tactics influence ticket sales and audience engagement is crucial for success in this competitive field. Test your knowledge about how performing arts organizations leverage consumer psychology to fill their seats and create loyal patrons.

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Scarcity principle - creating perceived limited availability to increase desire
Mere-exposure effect - repeated exposure to stimuli increases preference
Bandwagon effect - people adopt behaviors because others are doing it
Anchoring bias - reliance on the first piece of information encountered