Which digital marketing innovation most significantly increased last-minute ticket sales for performing arts venues between 2010-2015?

The performing arts industry has undergone significant marketing transformations in recent decades. From traditional playbills and newspaper ads to sophisticated digital strategies, arts organizations have had to adapt to changing audience behaviors and technologies. This trivia question explores a pivotal marketing innovation that revolutionized ticket sales and audience engagement in performing arts venues. Test your knowledge of how theaters, opera houses, and concert halls have evolved their marketing approaches!

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Mobile-optimized rush ticket apps with geolocation features
Email marketing campaigns with personalized show recommendations
Social media influencer partnerships with performing artists
Virtual reality previews of performances and seating options