Which film studio pioneered the 'Survival Billboard' campaign, where fans stood on a billboard for days exposed to simulated harsh weather conditions to promote a major film release?

In the competitive world of film and television, studios have embraced experiential marketing to create buzz and drive ticket sales. From immersive pop-up experiences to interactive theater installations, the way movies are marketed has transformed dramatically in the digital age. Test your knowledge about how major studios have innovated their promotional strategies beyond traditional trailers and posters to create memorable audience experiences that extend the storytelling beyond the screen.

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• Warner Bros. for 'The Revenant'
• 20th Century Fox for 'The Martian'
• Sony Pictures for 'The Hunger Games: Mockingjay'
• Microsoft Xbox for 'Rise of the Tomb Raider'

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