Which 1980s film's merchandising strategy was initially rejected by toy companies but later revolutionized the movie-retail relationship, generating more revenue from product sales than box office receipts?

Test your knowledge of iconic product placement and marketing strategies that transformed movies into retail goldmines. From merchandising empires to franchise-defining product designs, this question explores how film studios have mastered the art of turning on-screen moments into real-world retail success stories. Do you know which unexpected marketing strategy created a billion-dollar phenomenon?

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Star Wars: The Empire Strikes Back (1980)
E.T. the Extra-Terrestrial (1982)
Star Trek II: The Wrath of Khan (1982)
Star Wars: Return of the Jedi (1983)