Which innovative market research technique did Celestron, a leading telescope manufacturer, use in 2019 to identify previously untapped customer segments?

The astronomy industry has undergone significant retail transformations in recent years. From specialized telescopes to space-themed merchandise, astronomical product marketing has evolved dramatically. This poll tests your knowledge of how major astronomy retailers have used market research to transform their business models and cater to both professional astronomers and amateur stargazers. Understanding these market segments is crucial for anyone involved in astronomical retail or product development.

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Social media sentiment analysis of astrophotography posts to identify amateur astronomers interested in photography equipment upgrades
Virtual reality store layouts where customers could test telescopes in simulated dark sky conditions
Meteorite fragment distribution to potential customers with follow-up surveys on purchase intent
Satellite tracking of customer locations to determine optimal viewing sites for product demonstrations