Which retail giant pioneered the "Star Party" experiential marketing concept that became an industry standard for astronomy product launches?

The astronomy retail sector has evolved dramatically in recent years, with major companies developing innovative marketing approaches to bring the cosmos closer to consumers. From telescope manufacturers to planetarium experiences, these retail giants have transformed how people engage with astronomy products. Test your knowledge about the marketing strategies that have revolutionized how astronomical products reach enthusiasts and newcomers alike.

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Celestron, with their 2008 "Night Sky Revolution" campaign that brought telescopes to urban centers
Orion Telescopes & Binoculars, with their 2011 "Stars in the Park" program that later expanded to over 200 cities
Meade Instruments, with their 2013 "Galaxy Quest" marketing events featuring celebrity astronomers
Sky-Watcher, with their 2015 "Cosmic Experience" pop-up observatories in shopping malls