Which streaming platform pioneered the 'interactive product experience' feature in 2021, allowing viewers to purchase products seen in shows directly through their remote control?

Product placement and brand integration have evolved dramatically in the streaming era. Major platforms like Netflix, Amazon, and Disney+ have transformed how products appear in film and television content. This poll tests your knowledge of recent innovative brand integration strategies that have redefined product development partnerships between major streaming services and consumer brands. How well do you know the business side of your favorite streaming shows?

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Amazon Prime Video with its X-Ray Shopping technology
Netflix with its 'Shop the Scene' program
HBO Max with its 'WatchBuy' integration system
Disney+ with its 'Magic Purchase' experience