Which book's 2007 launch pioneered the 'midnight release party' marketing strategy that became a standard practice for major literary releases?

The publishing industry has seen countless book launches over centuries, but some releases fundamentally changed how books are marketed and sold. This trivia question explores one of the most revolutionary product launches in literary history that transformed book marketing strategies and created unprecedented consumer demand. Test your knowledge of publishing history and the marketing innovation that changed how readers discover and purchase books.

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• Harry Potter and the Deathly Hallows by J.K. Rowling
• The Da Vinci Code by Dan Brown
• Twilight by Stephenie Meyer
• The Girl with the Dragon Tattoo by Stieg Larsson

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