Which retail strategy did Celestron, the famous telescope manufacturer, implement in 2014 that revolutionized how amateur astronomers purchase equipment?

The universe of astronomy extends beyond telescopes and star charts into a thriving industry of products, subscriptions, and retail operations. From cutting-edge equipment to magazine subscriptions and planetarium gift shops, astronomy has developed its own commercial ecosystem. This poll tests your knowledge about the business and retail aspects of the astronomy world, focusing on one of the industry's most recognizable brands and their retail strategy.

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The 'Stars in Store' program, allowing customers to test telescopes under simulated night sky conditions in retail locations
The 'Celestron Select' subscription service, providing quarterly equipment upgrades to members
The 'One Star' initiative, where for each telescope purchased, one is donated to underserved schools
The 'FirstScope Program', partnering with specialty retailers to offer entry-level telescopes at reduced prices to expand the hobby's accessibility