Which outdoor gear company became famous for its "Don't Buy This Jacket" campaign that encouraged consumers to consider the environmental impact of their purchases?

In the world of natural and sustainable products, some brands have revolutionized how we connect with the environment through powerful storytelling and memorable taglines. Behind these companies are fascinating brand histories that reflect changing environmental awareness and consumer values. Test your knowledge of how these nature-focused brands evolved and the stories they've crafted to inspire millions toward more sustainable choices.

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Patagonia
The North Face
REI
Columbia Sportswear