Which sports brand pioneered the first interactive "Virtual Play" zones in their flagship stores, allowing customers to test products in simulated game environments before purchasing?

The sports retail industry has undergone dramatic transformations through technological innovation. From virtual fitting rooms to AI-powered performance analysis tools, technology has revolutionized how athletes and enthusiasts shop for gear. This poll tests your knowledge about a groundbreaking retail innovation that changed how consumers experience sports products before purchase.

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Nike, with their Nike Innovation Labs introducing virtual basketball courts in 2014
Under Armour, with their Connected Fitness testing zones launched in 2016
Adidas, with their miCoach interactive training platforms introduced in 2013
Puma, with their Reality Testing Centers unveiled in 2015