Which celebrity's beauty brand was credited with the 'Fenty Effect' - forcing the cosmetics industry to expand shade ranges and become more inclusive, resulting in documented retail growth across the sector?

In the competitive world of retail, celebrity-backed brands have transformed market dynamics in unprecedented ways. While many famous faces have lent their names to products over the decades, certain figures have revolutionized entire retail categories through innovative omnichannel strategies and authentic brand identity. This poll explores how one particular celebrity entrepreneur changed the cosmetics industry landscape through disruptive retail strategies.

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Rihanna
Kylie Jenner
Lady Gaga
Selena Gomez