Which linguistic innovation has most dramatically transformed advertising slogans in the past two decades?

Advertising slogans represent fascinating linguistic artifacts that capture cultural moments, language trends, and effective persuasion techniques. They showcase how language evolves to meet commercial needs while reflecting broader linguistic patterns. This poll tests your knowledge about the linguistic innovation that transformed advertising language in recent decades. Can you identify the significant linguistic phenomenon that revolutionized how brands communicate with their audiences?

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Conversational discourse markers ('Just do it', 'Think different', 'I'm lovin' it')
Extended metaphorical structures (comparing products to unrelated concepts)
Formal register elevation (increasing use of sophisticated vocabulary)
Revival of classical rhetorical figures (chiasmus, anaphora, etc.)