Which retailer pioneered the modern loyalty program concept in 1981 that used a magnetic stripe card to track customer purchases and offer targeted rewards?

Loyalty programs have become a cornerstone of modern retail strategy, helping businesses retain customers and gather valuable consumer data. These programs have evolved dramatically from simple punch cards to sophisticated digital ecosystems that leverage AI and predictive analytics. Test your knowledge about the history and innovation of retail loyalty programs that have shaped consumer behavior and retail strategies.

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American Airlines (AAdvantage)
Walmart (Walmart Rewards)
Tesco (Clubcard)
Safeway (Club Card)