Which company launched the 'Heritage Craft Innovation Lab' that pairs master artisans with product designers to modernize traditional cultural crafts while maintaining their authenticity?

Traditional crafts and cultural practices face challenges in the modern world. Some companies have found innovative ways to preserve cultural traditions while creating contemporary products that appeal to today's consumers. This trivia question focuses on a groundbreaking retail innovation lab that has successfully bridged traditional craftsmanship with modern consumer demands.

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Hermès with its 'Petit h' laboratory
Unilever's 'Cultural Roots' program
IKEA's 'Traditional Methods' workshop
Google's 'Heritage Tech' incubator