Which Broadway musical pioneered an innovative marketing partnership by having cast members appear in character for a major cosmetics brand campaign, creating a new model for theatrical brand ambassadorship?

In the competitive world of Broadway and performing arts, effective marketing partnerships can make or break a production's success. Major shows often secure brand ambassadors and sponsorships that align with their themes and target audiences. This creative synergy between commercial brands and artistic productions has transformed how performing arts are promoted and consumed. Test your knowledge about a groundbreaking marketing partnership that changed Broadway's promotional landscape!

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Wicked (MAC Cosmetics' 'Defying Gravity' collection featuring Elphaba-inspired green makeup)
Hamilton (Burberry's 'Revolution' campaign featuring the original Broadway cast)
The Lion King (L'Oréal's 'Wild Beauty' line with performers in partial costume)
Phantom of the Opera (Dior's 'Masquerade' fragrance featuring the Phantom and Christine)