Which Broadway musical was the first to utilize a revolutionary "virtual seat preview" technology, allowing potential ticket buyers to experience views from specific seats before purchase?

The performing arts industry has continually evolved its marketing strategies to fill seats and create buzz around productions. From traditional playbills to digital innovations, marketing in theater has a rich history of creative approaches. Test your knowledge of how performing arts venues and productions have marketed themselves through the years, and learn about some groundbreaking campaigns that changed how audiences engage with live performances.

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The Phantom of the Opera
Wicked
Hamilton
The Lion King