Which product experienced a 65% sales increase after its prominent placement in a blockbuster film of the 1980s?

Product placement in films and TV shows has become a sophisticated marketing strategy that shapes pop culture while boosting brand recognition. From subtle appearances to major plot devices, these strategic placements can elevate a brand's status overnight. This trivia question explores one of the most successful product placement campaigns that transcended the screen and created a lasting cultural impact. Can you identify which iconic product placement resulted in a massive sales surge that surprised even the brand itself?

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Ray-Ban Wayfarer sunglasses in 'Risky Business' (1983)
Reese's Pieces candy in 'E.T. the Extra-Terrestrial' (1982)
Nike Cortez sneakers in 'Back to the Future' (1985)
Pepsi soda in 'Back to the Future Part II' (1989)