Which pharmaceutical company launched the first direct-to-consumer (DTC) TV ad for a prescription drug after the FDA relaxed broadcast advertising regulations in 1997?

The pharmaceutical industry has pioneered innovative approaches to product marketing, often navigating unique regulatory challenges while building brand recognition. This trivia question explores a groundbreaking moment in pharmaceutical marketing that changed how prescription medications are promoted to consumers. Test your knowledge of this significant shift in medical product advertising!

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Pfizer with Viagra
Schering-Plough with Claritin
Eli Lilly with Prozac
Johnson & Johnson with Risperdal