Which candy experienced a 65% sales increase after being featured prominently in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement has become a significant marketing strategy in movies and TV shows, sometimes creating iconic moments that become inseparable from pop culture itself. From subtle appearances to major plot points, brands have found creative ways to integrate their products into entertainment. Test your knowledge about one of the most famous product placement deals that changed both the brand's trajectory and pop culture history!

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