Which groundbreaking marketing campaign transformed a scientific instrument from an expensive novelty to a laboratory standard by giving free instruments to graduate students?

In the competitive world of scientific equipment and research tools, marketing innovations can dramatically change industry adoption rates. One particular marketing campaign revolutionized how a scientific product was perceived and adopted by researchers worldwide. Test your knowledge of this transformative marketing moment that changed scientific research practices.

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Thermo Fisher's "Open Access" PCR machine program
Waters Corporation's "Chromatography in Every Lab" initiative
Mettler Toledo's "Future Scientists" analytical balance campaign
Beckman Coulter's "GeneAmp" PCR system graduate program