Which global beverage brand created special Diwali packaging featuring traditional rangoli patterns that could be transformed into working lanterns, winning the 2022 Cultural Preservation in Design Award?

Traditional cultural designs and symbols have been increasingly incorporated into modern product packaging to connect with heritage-conscious consumers. This trend combines ancestral artistry with contemporary retail strategies, creating packaging that tells cultural stories. Test your knowledge about a groundbreaking cultural packaging innovation that revolutionized how traditional symbols are presented in the global marketplace.

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Coca-Cola's 'Light of Heritage' collection
Pepsi's 'Festival of Illumination' series
Starbucks' 'Celebration of Light' edition
Lipton's 'Eternal Flame' tea boxes