Which famous military recruitment mascot, created during World War I, has been continuously used for over 100 years and is considered one of the most successful advertising icons in history?

Marketing and branding have played a surprising role in military recruitment and public relations throughout history. From iconic posters to memorable mascots, military organizations have used sophisticated advertising techniques to build their image and attract recruits. Test your knowledge about one of the most influential military advertising campaigns in history!

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• Uncle Sam (USA)
• Lord Kitchener (UK)
• Rosie the Riveter (USA)
• The White Feather Girl (UK)

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