Which company revolutionized retail in 2001 by launching the first major experiential retail concept store that focused on product interaction rather than just sales?

Experiential retail transforms shopping from a transaction into an immersive experience. It's a strategy used by forward-thinking brands to create memorable interactions that foster brand loyalty and increase customer engagement. This poll tests your knowledge about a pivotal moment in experiential retail history that changed how brands approach in-store experiences. Can you identify which company pioneered this retail revolution?

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Apple with their first Apple Store
Nike with their NikeTown concept
LEGO with their LEGO Brand Stores
Starbucks with their Reserve Roastery