Which innovative marketing technique was primarily responsible for making Marvel's 'Deadpool' (2016) one of the most successful R-rated films despite its relatively modest budget?

In the fast-paced world of pop culture, marketing campaigns can define a product's success or failure. The most memorable campaigns often leverage cultural moments, celebrity influence, or innovative techniques to capture audience attention. Test your knowledge about some of the most impactful pop culture marketing strategies that transformed products into cultural phenomena. Can you identify which techniques propelled certain campaigns to legendary status?

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Ryan Reynolds' in-character social media takeovers and fourth-wall-breaking viral videos
Traditional billboard advertising featuring the film's supporting cast members
Exclusive premiere events at major comic conventions with limited fan access
Partnerships with luxury brands to create high-end Deadpool merchandise collections